RFP No. 26-R090222ED | WEBSITE REDESIGN, MANAGEMENT AND MAINTENANCE SERVICES
About Current
We're Current and we're so glad you followed us here. We've put together this site to give you a better look at who we are, how we work and how we might collaborate on a new experience for Bradenton Gulf Islands.
The Lab
001
Procurement-led RFPs. Decisions made on price and polish. Real strategy postponed until after the contract is signed.
002
Workshops that take weeks and exclude the people who matter. Requirements built on the loudest voices in the room.
003
Your agency partner gets good at the work and stops driving the thinking. Execution continues. The strategy goes quiet.
75%
of project participants say their projects are doomed from the start.
Geneca · survey of 596 business and IT executives
Most discovery asks people to be professional. The Lab asks them to play. Play is the most reliable way to surface honest alignment — when discovery feels like a test, people perform; when it feels like play, people answer honestly.
Where traditional discovery sprawls into weeks of workshops, we compress it: focused activities run in parallel, every stakeholder participates, and the synthesis happens fast.
How a Lab works
01
We design a Lab tailored to your situation — who’s participating, what we’re solving for, and what success looks like.
02
Your team participates through structured, async-first activities built to extract real signal in minimal time.
03
We share what we discovered in a synthesis meeting: where the team is aligned, where it isn’t, and what that means for the work ahead.
04
Results are packaged in a Lab Report that drives the next decision, roadmap, and phase of work.
This or That
A quick aesthetic activity that gives you a real taste of how The Lab works. Move fast through visual pairs — your choices are saved so we can show where your team is aligned and where it isn't.
This or That
Great design starts with a shared vision. This activity finds out if you have one.
What clients say
“It's the right approach to get clients to actually tell you the things that matter.”
“It felt less cumbersome. This process distills it down. I liked that about it.”
Case Studies
Unified digital experience across five stakeholder groups
PLACEHOLDER: Short case study body — challenge, Lab intervention, and measurable outcome. Replace with a real Current case study relevant to destination or civic work.
Aligned visual direction before a full site redesign
PLACEHOLDER: Short case study body — how This or That and related Lab activities locked tonal direction for a multi-island destination brand.
Clients
